Nature & Technology

Nature & Technology

Nature & Technology

It is necessary to overcome the idea that technology and nature can’t get along. This is the time to realize technology can help making life better and safer. How? By learning from nature how to clean your indoor air and how to make your home and office healthier places.

We spend more than 90% of our time indoor; and the majority of us ignore that the air in our home or office can be until 5 times more polluted than the outside. Hard to believe, right? We all know outdoor air pollution is one of the major global health problems. But, consider for a moment how concentrated the air is in indoor environments, and the fact that most pollutants affecting indoor air quality come from sources inside buildings: tobacco, heating, cooking, fireplaces, but also cleaning supplies, paints and other chemical products we use every day produce pollution which remains inside the rooms where we live. The major diseases related to indoor air pollution are common respiratory and cardiovascular ones, like asthma and heart disease, but other side-effects can include irritation of the eyes and throat, headaches, fatigue, and in some case cancer. Accordingly to the Report on the Environment on Indoor Air Quality by the US Environmental Protection Agency, the link between common indoor air pollutant and health effect is very well established.

You do deserve a good indoor air quality for you and your family. What can you do to improve it?

If you’re ready for great changes, you could choose upholstery made of organic materials like hemp, cotton or would; you should also replace wood pressed furniture with sustainable ones – those made with bamboo are resistant and durable – and renounce to toxic varnishes and paint. If you’ve even the right mood to change your old and beloved sofa, opt for one with natural textiles that do not contain flame retardants.

Or, you can start with small changes. For example, choosing natural products won’t worsen the cleaning level of your home: they’re equally effective and the don’t pollute at all. Plus, adding plants to your living spaces will ameliorate the quality of the air but also your mood and wellness, not considering how cool will appear the new look of your living room. 

Filling your living spaces with plants will definitely improve the indoor air quality in your home, as they eliminate toxins and naturally remove pollutants; plus, when photosynthesis takes places – perhaps it is the only thing we all remember from elementary school – they absorb CO2 while releasing oxygen. A more attentive choice of indoor plants, focused on their performing characteristics towards air cleaning instead of their aesthetic, can really make the difference.

With these arrangements you will have reduced the toxic overload in your home to a good level; but it is impossible to do it completely just through plants. Dust and fine particulates remain in the air. Then, what?

Good news! We created KORU to do exactly this, so you can forget about it and just enjoy your home.

It represents the evolution of nature through technology, since it is able to eliminates 99.97% of viruses, fine particulate matters, and even those annoying odors we all hate; also, it can destroy 93% of volatile organic compounds, which remain invisible to human eye. What are we talking about? 

The power of nature in purifying indoor polluted air can be integrated with smart-sensor-controlled air cleaning technologies to improve indoor air quality in a cost-effective and sustainable way. Air purifiers work precisely through interacting with nature, and they are able to amplify and perfect the natural power of plants in eliminating volatile organic and inorganic compounds and other particulates from indoor air.

As they are very easy to install and very effective in their functioning, air purifiers are taking a great part in the commitment to a greener and more sustainable world, as an eco-friendly approach is becoming normal in many aspects of our lives.

The investment is minimal, the benefits huge.


 - Alessandra Z.

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